Florida holiday flower calendar

Most flower-gifting failures aren't taste failures. They're calendar failures. Here's the year, holiday by holiday, with the order-by dates that actually matter for SWFL and Miami delivery.

How to read this calendar

• Order-by date = the latest you can order without risking substitutions or sold-out add-ons.
• Same-day cutoff = our standard 1pm ET cutoff for delivery the same day, applies on the holiday itself.
• Premium products (cakes, character delivery, wine pairings, custom recipes) lock earlier than the order-by date — usually 3–5 days ahead.

You can always check live cutoffs and editions on /holidays/calendar.

January

New Year's Eve / Day

Lower-volume holiday. Order 24 hours ahead for Dec 31. Roses and champagne pairings sell most.

February

Valentine's Day (Feb 14)

The single biggest flower-gifting day. Roses spike 4–6× normal price at the wholesale level in early February. What this means for you:

• Order by Feb 7 for best selection of premium recipes.
• Order by Feb 12 for the standard catalog.
• Order by Feb 13 noon ET for any guarantee on Feb 14.
• Feb 14 itself = same-day Designer's Choice only, 1pm cutoff.
• Day-of red roses are the first thing to sell out. White and blush roses, lilies, tulips, ranunculus stay available longer.

March

International Women's Day (Mar 8)

Underrated in the US, big in Latin culture. We see real volume from Miami. Order 48 hours ahead for guaranteed inventory.

St. Patrick's Day (Mar 17)

Light volume. Same-day usually fine.

April

Easter / Good Friday

Weekend-dependent. Order by Wednesday of Easter week. Lilies sell out first. Some recipients prefer pastels — note the preference.

Administrative Professionals' Day (last Wed of April)

Office-delivery surge. Order by Monday of that week. Choose office address; deliver between 10am and 2pm.

May

Mother's Day (2nd Sunday)

Biggest day of the year for us. Full guide: Mother's Day flower delivery in SWFL

• 2 weeks out: custom + premium pieces.
• 1 week out: specialty add-ons (cakes, wine, gift sets).
• Friday: standard catalog.
• Saturday: Designer's Choice.
• Sunday: Designer's Choice only, 11am ET cutoff.

Día de las Madres (Mexico, May 10)

Important in Miami, especially for Mexican-American recipients. Different day than US Mother's Day. Order by May 8.

Memorial Day

Sympathy / cemetery arrangements. Order 3 days ahead for cemetery deliveries; some cemeteries have strict drop windows.

June

Father's Day (3rd Sunday)

Lighter than Mother's Day, still meaningful. Plant arrangements, succulents, and "manly" recipes (greens, citrus accents) sell well. Order by Friday of that week.

Pride Month

We do custom Pride bouquets all month. Lead time 48 hours.

July

4th of July

Light flower volume. Patriotic centerpieces for parties — order 48 hours ahead if you want a custom palette.

August

Slow month for flowers. Anniversaries and birthdays only. Same-day almost always available. Tropical flowers (orchids, anthurium, heliconia) handle the heat best.

September

Grandparents' Day (1st Sunday after Labor Day)

Quiet but real. Order 48 hours ahead.

Rosh Hashanah

Symbolic flowers (apples, pomegranates accents, white + gold). Lead time 3 days.

October

Sweetest Day (3rd Saturday in October — Midwest tradition)

Light volume here, real volume from out-of-state senders ordering to SWFL. Order 48 hours ahead.

Halloween

Centerpieces with seasonal palette. Lead time 3 days.

November

Día de los Muertos (Nov 1–2)

Important across Miami, growing in SWFL. Marigold-heavy recipes with strong color. Order by Oct 28 — marigolds are seasonal and we don't always cut more.

Veterans Day

Sympathy and cemetery delivery. 3 days ahead.

Thanksgiving

Order by Tuesday of Thanksgiving week. Centerpieces sell out by Wednesday afternoon. Hostess gifts (small bouquets) available same-day Wed/Thu morning.

December

Hanukkah

Variable date. Blue/silver/white palette. Order by 3 days before the first night.

Christmas

Order by Dec 22 for Christmas Eve delivery. Dec 24 = same-day until 1pm ET, then closed. Dec 25 we are closed. Dec 26 re-opens with limited Designer's Choice.

New Year's Eve

Order by Dec 30, expect higher delivery surcharges in Miami (party traffic).

What every "wait, I forgot" person should know

If you forgot, the play is the same every time:

1. Open /arrangements.
2. Pick the largest Designer's Choice in your budget.
3. Pay for the earliest delivery slot.
4. Write a real personal note — not "Happy Mother's Day", not "Happy Birthday". A specific memory.

Designer's Choice always uses the freshest stems on the truck and will always look better than the picture you'd otherwise pick from a generic catalog.

Set a reminder

Want us to send you a reminder for next year's holidays? Sign up for our holiday reminder list and we'll text you 1 week and 48 hours out from each major flower-gifting day, so you're never the person ordering at 11am Sunday.